Grading LeBron's New Commercial

Here's a link to LeBron's new Nike Commercial campaign:

http://www.youtube.com/watch?v=cdtejCR413c

I gotta hand it to Nike and their creative team. This was very well done. It might not have been a home run, but this was was a rocket to the left-center gap. It was smart. It took aim a lot of different targets and posed a lot of good rhetorical questions that you can ask yourself.

If you're a nerd like me, FYI the guy who was in charge of the campaign is named Taylor Twist. He's in charge of Bron and Kobe and has a lot of other solid work on his resume.

Unfortunately for Twist and LeBron, there work has just started. That was a good first effort, but it is going to take a couple more of those efforts, followed by a towering home run throughout this year.

It's funny though. The media and marketing damage control: social media, commercials, public comments, that go into LeBron's image reconstruction is such an important part of our world in 2010. But I think we can all agree that a lot of this venomous hatred is gonna start to dissipate tomorrow night when he puts a 28p 11r 11a 4s 4b game on the board. Once he starts playing and the Heat are 18-2, things will get easier and the media campaigns will only get stronger.

Willing to work harder,

JC